Because memberships deliver crucial financial and mission support, recruiting, rewarding and retaining members should be a primary and collaborative goal across all visitor-serving departments at museums and similar cultural attractions.
Forward-thinking museums are developing data-based strategies that empower staff to fine-tune membership price, benefits and positioning to build thriving membership programs. This white paper discusses:
Why data-based strategies are important for growing membership programs
The most important types of data for identifying trends and opportunities, with suggestions for gathering both quantitative and qualitative data