Nonprofit Constituent Relationship Management Software
Doubleknot’s constituent relationship management (CRM) software stores comprehensive data on your admissions-based nonprofit’s visitors, members, and donors. The more your museum, nature center, zoo, aquarium, or other cultural organization knows about its constituents, the more effectively you can engage them in your work.
Key Features of Doubleknot’s Nonprofit CRM Software
External CRM Integrations
If your organization already leverages another CRM solution, there is a good chance you’ll be able to connect it to Doubleknot so both systems automatically share and update data. Doubleknot offers native integrations with ClearView CRM and Blackbaud Raiser’s Edge NXT, as well as an open API that you can use to connect it to other external CRMs, eliminating data silos, improving visibility and communications, and ultimately driving greater engagement.
Unified Database
Doubleknot stores information about every supporter interaction and transaction in a single database to give your team a full picture of your organization’s operations and supporter engagement. This unification is made possible through Doubleknot’s fully integrated system, which seamlessly transfers data from ticketing, sales, memberships, fundraising, event registration, and educational program activities into the database.
Complete Supporter Profiles
As soon as a supporter interacts with your organization for the first time, Doubleknot automatically creates a profile for them. Then, this profile will be updated over time as the supporter continues to interact with your nonprofit. With the demographic and engagement information you’ve gathered, your team can identify relationships within your community, create tailored communications and offers, and add private notes for administrative reference.
Reporting & Analytics
Your organization can only use its CRM data to its full potential if you analyze it, apply your conclusions to your strategy, and share your findings both internally and externally. Doubleknot makes it easy to visualize any supporter information you want to evaluate so you can identify trends in it and compile custom reports that you can use to inform everything from staff meeting discussions to annual report creation.
Learn More About Constituent Relationship Management for Admissions-Based Nonprofits
View a sample supporter database profile, get tips for managing constituent data, and dive deeper into the benefits of Doubleknot’s integrated solution in our quick guide.
Join 300+ Cultural Organizations in Using Doubleknot
What Our Nonprofit CRM Software Customers Say
“Doubleknot had everything we needed for camps. It was an added bonus that we could use Doubleknot for our tours as well.”
Save the Bay
What Our Nonprofit CRM Software Customers Say
“The registration on our website needed to be forward-thinking and easy for parents to use. We have that with Doubleknot.”
Children’s Discovery Museum of the Golden Crescent
Frequently Asked Questions About Doubleknot’s Constituent Relationship Management Software
Constituent relationship management (CRM) software is specialized technology that acts as a unified database for storing supporter data. It allows your admissions-based nonprofit to track admissions, memberships, donations, merchandise sales, and other supporter interactions in one place so that you can make data-driven decisions to engage your community in ways they'll be receptive to.
Business CRM solutions are generally designed for managing deals and profitability, which is why the acronym “CRM” usually stands for customer relationship management rather than constituent relationship management at for-profit organizations. By contrast, nonprofit CRMs help your organization cultivate long-term relationships, track multiple types of supporter involvement, and view all of your activities in light of your mission.
This difference is why it’s essential to choose a CRM that’s built for nonprofits. And since admissions-based nonprofits have additional unique considerations for data collection and management (such as tracking unique revenue streams like ticket sales and educational program fees), a tailored CRM solution like Doubleknot will be your best bet for navigating those issues effectively.
Having complete constituent profiles and comprehensive reporting allows your team to segment supporters based on shared characteristics, create targeted content that resonates with each segment, and offer strategic incentives or discounts based on current data. By leveraging insights in these ways, your organization can increase revenue, engagement, and retention across the board.
Yes! Every aspect of Doubleknot’s system that could support both online and offline functionality does so, from syncing gift shop inventory to booking group reservations through various channels. Our CRM is also equipped to track data from digital and in-person transactions so nothing falls through the cracks.
Explore Doubleknot’s Integrated Management System
Discover how unified CRM functions and streamlined operational processes can benefit your admissions-based nonprofit.
