| 
Friday's Doubleknot News - Vol. 194
12/5/2014
BEST PRACTICE: Last-Minute Preparations for Holiday Giving  According to Guidestar, about 33 percent of all annual giving takes place in December and more than 20 percent occurs in the last two days of the year. Here are a few tips to help you ensure that your web site is ready to support year-end charitable donations: -
Make sure that your web site promotes holiday giving! In addition to a Donate Now button throughout the site and an integrated donation request at checkout, consider placing a compelling appeal on the main landing page for your site. -
Check that your donation process is easy for users. For example, people may abandon their donation if they have to fill out multiple forms. Completing a donation should be as easy for the donor as possible. -
Inform your constituents about your appeal! Send a Communications Center email and use social media to engage and inform your followers. -
Confirm that your donation receipts contain all IRS legal requirements as well as your sincere appreciation. When you create or edit a Fundraiser event, enter the information in the Receipt Confirmation field. -
Large donations may warrant a handwritten thank-you, a personal email, or a phone call. A fast way to identify large donations is to use the Payment and Attendee Summary report for the fundraiser in Event Management. Download the data as a file, open it in a spreadsheet, and sort as desired. NEW: Webinars and Videos About Program Management and Event Management We’ve created several new videos to explain best practices and upcoming features for program management and event management: -
Camp and Educational Program Configuration: This page contains a webinar on current and upcoming features for summer camps, and instructional videos on configuring programs for individual registration and group registration. -
Subscribe to the Friday News by email or as an RSS feed 
For the latest information and system status, follow us on Twitter  |
