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June 9, 2017
BEST PRACTICE: Plan Now to Increase Year-End Revenue with Gift Cards
Americans love gift cards: sales are growing 5-6 percent annually and are projected to reach $160 billion by 2018. Approximately 73 percent of consumers plan to buy at least one gift card during the holiday season. If your organization doesn't offer gift cards, you may be ignoring a new avenue to generate income, retain loyalty and recruit new supporters (even hard-to-reach millennials) to your programs and mission.
In fact, gift cards help your organization generate even more revenue than the initial purchase: more than 70 percent of gift card recipients spend more than the face value of their card.
To help our clients to take advantage of this significant opportunity, Doubleknot provides fully integrated support for TenderCard™ gift cards. Recipients can apply the gift card balance to any online purchase on your web site and any in-person purchase at Sales Station. And, TenderCard’s customization options deliver your branding and messaging directly to the public, including recipients who aren’t already supporters.
Doubleknot's TenderCard gift cards can be customized for your brand and messaging, and can be issued in any amount.
Here are just a few ways that our innovative nonprofit clients are using gift cards to recruit, retain and reward constituents:
- Participation and achievement awards for fundraisers
- Simplifying purchases at camp stores
- Promotional gifts and rewards
- Volunteer and staff recognition
It’s easy to start offering gift cards through Doubleknot! For more information and to get started, email us at Doubleknot@doubleknot.com or call Lanola Puta at (408) 971-9120 x214.
VIDEO: Demystifying the Revenue Report
Yesterday's webinar covered the most important things you need to know about the Revenue Report including how to generate the report, customize the report and use report data meaningfully. If you missed the webinar, click here to watch the video and download the associated document.
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