BEST PRACTICE: Increase Participation with Event Upsell Categories
Upsell categories are a powerful feature that can increase participation and drive additional revenue. When you assign an upsell category to an event, customers who register are presented with a list of additional events that they may be interested in and that they can easily add to their order.
Upsell categories are assigned to individual events on the Create and Modify page for the event. If an upsell category is assigned to an event, items from the upsell category will be displayed right before a customer checks out. If a customer chooses to register for one of the displayed events, the upsell event will be added to the shopping cart and the registration process will begin.
You can assign an upsell category to an event that’s also assigned to that category. If the event is already in the customer’s shopping cart, it won’t be displayed on the upsell suggestions page even if it’s in the same category.
To use upsell categories, follow these general steps:
- Set up categories: In the Manage Categories utility, set up the categories for your organization.
- Assign events to categories: In the Assign Events to Categories utility or on the Create and Modify page for an event, assign events to their relevant categories.
- For any event, select an upsell category: On the Create and Modify page for an event in the Upsell Category menu, select the category whose events should be displayed as upsell suggestions.
SCHEDULED MAINTENANCE: May 26 between 10 PM and 4 AM Pacific
Routine maintenance will be performed on May 26, 2015 between 10 PM and 4 AM Pacific (between 1 AM and 7 AM Eastern). During this time period, there may be a five-minute interruption of service. We apologize for any inconvenience.
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