REMINDER: Increase Donations by Asking At Checkout!
It’s a basic tenet of fundraising that you’ll get more donations if you ask for them! But, for many organizations, the web site is the primary point of contact with their constituents, and it’s easy for visitors to ignore a Donate Now button, even if it appears on every page.
Doubleknot helps organizations increase donation rates with customized checkout donation requests. A checkout donation request places a donation request exactly where you want it—at the beginning of the checkout process, when your visitors have already decided to make a purchase at your site.
With a checkout donation request, every customer purchase—whether it’s for admission tickets, event or program registration, or merchandise—becomes an opportunity to raise awareness about your mission and ask for additional donations to support your cause.
To learn how to create an integrated checkout donation request, read the Integrating Checkout Donation Requests into Your Web Site user brief. To view this document, click User Manuals in the Feature List; the document is located under the Event Management heading. The information can also be found in the online help (click Help at the top of any Doubleknot page).
BEST PRACTICE: Thoroughly Test Events Before Opening Registration
You should always thoroughly test every aspect of your events before you take them out of Test Mode and make them available to the public. The user guides for Creating and Editing Calendar Activity Events and Creating and Editing Programs both contain guidelines for testing event and program configuration. To view the documents, click User Manuals in the Feature list; the documents are located under the Event Management heading. The testing guidelines can also be found in the online help (click Help at the top of any Doubleknot page).
