Friday's Doubleknot News - Vol. 135
IMPORTANT: For Immediate System Updates and News, Follow Us on Twitter!
To receive the most up-to-date support information and news, please follow @DoubleknotInc on Twitter. We will continue to provide updates about changes and enhancements in the Friday News and by email, but Twitter is the most immediate way to get current information about what’s going on at Doubleknot.
REMINDER: New Procedure to Reconcile Financial Accounts and Request Funds
As you prepare to close September, please remember that there is a new procedure for reconciling financial accounts. Complete information about the changes is located in the document Reconciling Financial Accounts and Requesting Funds. And, click here to view a fact-filled webinar on the topic.
BEST PRACTICE: Prepare for Year-End Donation Appeals
According to Network for Good, more than 30 percent of all donations occur in December. And, autumn is the time to start planning your holiday appeals. Here are a few ways that Doubleknot can help with your year-end giving:
Audience: Remember that you can use Communications Center to send email to anyone who registered for any event or donated in the past. And, if you use the Membership module, you can segment your recipients even further.
Content: The well-known rules apply! Craft an appealing subject line, tell a captivating story, and deliver a compelling call to action. Remember, more and more people are reading their email on smartphones, so make sure your appeal looks good on a mobile device, too.
Donations: A poorly designed form can turn potential donors away—make sure your donations page is uncluttered and easy to use.
Acknowledgements: Remember to thank your donors early and often! For example, you can automatically send a personalized e-card acknowledging donations. And, be sure to configure the fundraiser so that copies of receipts are sent immediately to development staff so they know to thank certain donors personally.