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FOR IMMEDIATE RELEASE June 1, 2005 Camp Heartland’s Use of Doubleknot Delivers Record Attendance at “Hope in the Heartland” Fundraiser SARATOGA, CA and MILWAUKEE, WI – Camp Heartland (www.campheartland.org) a non-profit organization dedicated to enhancing the lives of children impacted by HIV/AIDS, increased attendance and funds collected by 33% at their annual Hope in the Heartland fundraising event by using online services provided by Doubleknot, Inc (www.doubleknot.com) the leading provider of hosted applications and services that tie non-profit communities together. Hope in the Heartland, featuring a musical performance by The Wallflowers, raised $70K from over 700 participants, 95% of whom registered and paid for the event using Doubleknot’s industry-leading event registration and ecommerce hosted solution. “This is our primary annual fundraiser and we had our best financial results ever”, stated Susan Leckey, Deputy Director of Camp Heartland. “We chose to use Doubleknot because it was easy for our staff to configure, provided us the flexibility we needed and allow us to receive our funds almost immediately”, concludes Leckey. “Doubleknot is proud to be associated with Camp Heartland. As with all our clients, our services help non-profits build strong online communities, streamline the collections of funds, improve back office operations and fully realize their revenue generating potential”, says Joe Garappolo, CEO of Doubleknot. Donors signed up for the event via the Camp Heartland website, which used Doubleknot technology to serves up pages that match Camp Heartland’s existing brand. Donors were also directed there from links on the key sponsor’s website. “We were able to extend our reach to members of the community who were not previously aware of our cause”, continued Leckey, “additionally, the system captured event registrant emails which we will use to send reminders for the event next year. Doubleknot’s suite of online applications are very well suited to organizations such as ours, and its ease of implementation has meant that our staff spends less time on technology and hence more on delivering the event and our core mission.”
About Doubleknot, Inc. Headquartered in Saratoga, California, Doubleknot provides affordable, subscription-based applications, tools and support services to Civic & Social, Business & Professional, Political & Religious Organizations and Associations. Founded in 1998, Doubleknot helps increase community awareness, extend geographical reach and enhance the income producing potential of its clients. Doubleknot’s suite of applications includes modules for revenue generation, outbound/inbound communications, event registration & management, site branding, digital content management and system security & administration. To learn more about Doubleknot, visit its website at www.doubleknot.com.
About Camp Heartland At Camp Heartland, we believe that every child deserves a warm and welcoming place within our world…a place where they can experience unconditional love and acceptance. For hundreds of children each year, Camp Heartland is their safe haven, where the isolation and tragedy of AIDS cannot touch them. Camp Heartland, founded in 1991 is a national, non-profit organization dedicated to enhancing the lives of children impacted by HIV/AIDS through year-round support, advocacy, recreational programs and community AIDS awareness efforts. To learn more about Camp Heartland, visit its website at www.campheartland.org. FOR MORE INFORMATION, CONTACT Doubleknot - David Mimeles, VP Sales & Marketing 408-971-9120 Camp Heartland – Susan Leckey, Camp Heartland Deputy Director 612-824-6464 |
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