FOR IMMEDIATE RELEASE

February 21, 2007

Doubleknot helps San Francisco Zoo’s constituents put “Money where their Mouse is”

SAN FRANCISCO, CA – The San Francisco Zoo (www.sfzoo.org) reported a ten-fold increase in funds collected via its online channel using registration and payment capability provided by Doubleknot, Inc (www.doubleknot.com).  Since last August, the San Francisco Zoo has added self-service capabilities for:

• Membership purchases and renewals
• Adopt-an-Animal donations
• Educations class (camps, little learners, schools) registration
• Special event ticket sales (cocktail reception, Valentine’s Day Soirée)
• Fundraising events registration
• General donation

The Zoo’s decision to invest in customer self service was in direct response to its constituents needs.  “We responded to what we heard were the wants of our members” says Pat Lathrop, the Zoo’s IT Manager, “which was to be able to incorporate their interactions with us into what is now their primary channel of social planning and communications in their life, the web”.

To-date their investment of $3,300 has resulted in $148,000 being collected.  “Our departments are very happy with their new capability and the additional time it affords them daily, and of course, our board is thrilled with the reduced cost of bringing in money”, continues Lathrop.

“We recently sent out an online survey for comments on our strategic plan – 350 responses in 3 weeks.  It further proves to us that our online community is growing, takes action based on information distributed online, and is interested in being part of a specialized social network,” she concluded.

“The promise of the web has always been targeted, call-to-action messages deliver at a very low cost”, stated Joseph Garappolo, CEO of Doubleknot, “The SF Zoo, like our other clients are realizing that goal today.”

About The San Francisco Zoo

The San Francisco Zoo is Northern California’s oldest and largest zoological park and an accredited member of the Association of Zoos and Aquariums.  It has an annual attendance of one million people per year, making it the most visited recreational and cultural attraction in the Bay Area.  Since its founding in 1929, the Zoo has served as an enduring tradition for Bay Area families for generations.  Located adjacent to the Pacific Ocean along the Great Highway, the 100-acre facility is managed and operated by the private, non-profit San Francisco Zoological Society in a unique partnership with the City and County of San Francisco..  The San Francisco Zoo has more than 27,000 members, making it one of the top ten zoological societies in the United States. More information is available online at www.sfzoo.org or calling 415.753.7080.

About Doubleknot, Inc.

Headquartered in Saratoga, California, Doubleknot provides affordable, subscription-based did applications, tools and support services to Civic & Social, Business & Professional, Political & Religious Organizations and Associations.  Founded in 1998, Doubleknot helps increase community awareness, extend geographical reach and enhance the income producing potential of its clients.  Doubleknot’s suite of applications includes modules for revenue generation, outbound/inbound communications, event registration & management, site branding, digital content management and system security & administration.  Doubleknot solves complex problems simply, immediately and affordably.  To learn more about Doubleknot, visit its website at www.doubleknot.com.

FOR MORE INFORMATION, CONTACT

The San Francisco Zoological Society – Lora LaMarca  415-753-7081

Doubleknot – David Mimeles, VP Sales & Marketing 408-971-9120